Want to run a politics-related ad on Facebook? In SA, that now requires ID.

  • Facebook has turned on ID-and-archive measures for political ads in South Africa, as planned local government elections draw near.
  • That means anyone who wants to run advertising related to elections, politicians, or related matters, first has to upload an ID for verification.
  • Political ads will carry details of who paid for them, and will be stored for at least seven years in a publicly accessible ad library.
  • You can choose to see fewer political ads.
  • For more stories go to www.BusinessInsider.co.za.

As of this week you’ll need to convince Facebook you are who you say you are, by uploading an official ID document for it to check, before you can run politics-related advertising on its platforms.

Facebook on Tuesday turned on for South Africa a set of ID-and-archive measures specific to political advertising, which it described in a statement as part of ongoing work to help protect elections.

South Africa’s local government elections are scheduled for 27 October.

In order to run ads on “political parties, the election or ‘Get out the vote’ campaigns”, users will now have to follow an “ad authorisations process” that requires a government-issued form of identification, such as ID book or passport, along with confirmation that the advertiser is in South Africa.

That identified person must then provide details of who paid for the ad.

Advertisements are stored in Facebook’s ad library for at least seven years, where they are searchable by country.

February 2021 update to allow Facebook users to partially opt out of some types of advertising is also available to South African users.

Logged-in Facebook users can use an ad-preferences selection to “see fewer” advertisements related to politics, though there is no guarantee to be entirely rid of paid-for political messages.

Facebook ads

Hundreds of thousands of Facebook ads were a key part of some of Donald Trump’s campaigns, and foreign-funded political ads have caused concern in countries such as Australia and the Netherlands.

The company banned political ads entirely in the United States at times, including after a mob stormed its Capitol building.

Article Courtesy: Business Insider (Compiled by Phillip de Wet)

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