A look at KFC’s new ‘high-tech’ concept store in Sandton

KFC has opened its new concept restaurant in Sandton which boasts a host of new technology and features.

The fast-food chain said that it redesigned the restaurant to reflect industry trends and the ‘ergonomic needs’ of fast food consumers.

To this end, the new-look restaurant boasts new and improved facilities and features, all designed with the customer experience in mind.

These include new features such as self-service kiosks, dedicated click-and-collect parking bays for customers who order online via KFC website or KFC app and specially demarcated collection bays for delivery partners.

KFC said it also includes free Wifi and wireless charging ports for all customers.

“As the largest quick-service restaurant that services over millions of customers in each and every province across South Africa, we are not resting on our laurels when it comes to providing a consistent experience in every one of our restaurants,” said Dhruv Kaul, chief marketing officer at KFC Africa.

“KFC Grayston is just one small step in KFC’s plans as we strive to continuously offer our customers the best service,” he said

KFC said that the new concept store is its 930th in South Africa – making it by far the largest fast-food chain in the country.

Data from July 2019, shows that Steers has the second-largest presence (+-600 stores), followed by Debonairs in third (+-569 stores).

According to the Franchising Association of South Africa, at the end of 2018, the estimated turnover for the entire franchising sector totalled R721 billion for the year – equivalent to 15.7% of the total South African GDP (up from 3.3% the year before).

A survey among franchisors found that one in three made a turnover of R20 million or more, and most expressed optimism that their business future remains positive.

However, the segment is not without its challenges, particularly from wider economic issues like slow growth and lack of skilled workers – while consumer spending is also under pressure.

Read: These are the biggest fast food franchises in South Africa

PHOTO & ARTICLE COURTESY: https://businesstech.co.za/